Women buy 54% of the cars. Once you decided to buy a car you should answer some questions. What kind of car do you need? What color? What purpose? And many others. It is not easy to answer these questions. But let’s try to do it.
So, to choose the right car, you need to decide the purpose. What is important for the ladies when choosing a car? Price, quality, availability of air conditioning, airbag and so on. Before you enter any dealership, it is worth going online or read auto magazines and decide what car you want. Think about your lifestyle, financial situation, driving habits and select the car that fits your needs. It may be Nissan Note, Ford Fusion, Ford C-Max, Citroen Xsara Picasso or one of the cars from the large assortment of Mercedes-Benz C-class. Psychologists believe that while choosing a car the psychological type of the future owner should be taken into account. These psychological types are divided into three groups: a student, a housewife and a businesswoman. The age and social status of a woman-driver are also important.
1. Student. You may not be a real student. This is a particular psychological type of female drivers. These ladies are inattentive, nervous and distracted. They should choose the most safe cars like Nissan Micra, Audi A2, Toyota Yaris, Mercedes A-Class (luxury cars give confidence).
This is the most numerous group. The most important feature of this type is that these ladies drive a car carefully. Which car fits this type perfectly? It’s important for them to have a comfortable, safe and spacious car (a Nissan Note, Ford Fusion, Ford C-Max, Daewoo Matiz).
3. Businesslady. She is a confident woman. She drives masterfully. Often these ladies choose small and economical cars. They prefer small cars for easy maneuvering and parking. If you want a big car you may choose Mercedes and BMW, Honda Jazz or Audi A8. The first rule for any car buyer is to do research before walking into a dealership. For women the importance of this rule is doubled. Decide what you want. Choose several models that suit you. Learn about your chosen cars. Read as much as you can about them. You may find information either on websites that provide useful information about vehicle reliability and many other aspects of cars or in a magazine. Also you may ask your friends or relatives for advice. Make a list of your likes and dislikes and write down questions to ask the dealer. Make sure the salesperson knows you are informed. Sometimes sellers spend much time talking about insignificant things (like seat fabric colors and the like). You should be insistent asking for information about the things that are more important for you. Take the car for a test drive. Check everything (the radio, the air conditioning, listen for noises). Pay attention to seat comfort. Take notes of anything that is important for you. Negotiate the price of the car. To get the best price possible, you must negotiate. Often, the longer you haggle, the lower the price goes.
You may want to purchase the car of a particular brand and model, for instance, Mercedes-Benz E-class and having arrived to the salon you can buy absolutely another one.